Marketing and brand identity
In 2017, while working as a National Sales Admin at Subaru, I was responsible for overseeing the operations of dealerships in Binh Duong, Vung Tau, and Hanoi.
Immersed in a fast-paced sales environment and constantly driven by targets, I had the opportunity to gain a deep understanding of the crucial role that marketing and brand identity play in achieving sales success.
Concept Project: Communication Design for Subaru
Subaru is a brand rooted in racing heritage and powerful engine performance, yet it faces challenges in convincing customers to pay a premium price due to its image being less “luxurious” compared to brands like Mercedes or BMW — even though its quality and price range are on par.
In this conceptual project, I created a set of posters, banners, and cards with the aim of repositioning Subaru’s brand image. The design maintains the spirit of racing performance and engineering strength, while presenting it through a clean, modern, and emotionally engaging visual language.
The goal is to help audiences see the real value of performance and driving experience, not just the exterior appearance.
A symbol of powerful engineering — a work of technological art beneath a simple exterior.
