Having worked in the automotive industry, I understand the importance of Brand Guidelines: ensuring consistency, strengthening brand recognition, improving team efficiency, and minimizing miscommunication.
Based on that, I want to develope a Brand Guideline not only supports external brand identity but also extends into internal Administration to communicate information clearly in a more practical and actionable way.
- Project Type: Public Showcase
- Category: Concept Project. This is a fictional concept project and is not associated with any real brand, company, or third party.
- Usage: Portfolio / Non-commercial
- Applications: Infographics for internal administrative use
- My Role: Graphic Designer
- My Contributions: Create Brand Guidelines and explainer videos for Administration
CONTEXT
DRAVON is a modern sports car line derived from racing vehicles. The brand features three main models: Luxytal (a standard sedan), Alpha+ (a pickup truck), and Race+ (a low-profile model inspired by race cars).
As these models have only recently been released, the company needs to distribute technical specifications to dealers, as well as provide checklists for warehouse staff prior to vehicle delivery.
ALPHA+
Pickup
LUXYTAL
Sedan
RACE+
Sport car
CHALLENGE & SOLUTION 1
Problem:
Create a structured, corporate Brand Guidelines while still allowing room for creativity, make it less dull.
The challenge was balancing a premium automotive feel with high-contrast promotional visuals, maintaining visual balance and focal clarity across scales while keeping brand consistency.
Solution:
I focused on bold contrast and controlled composition to maintain a premium tone while keeping the visuals attention-grabbing, ensuring the elements support each other.
- If the logo feels too plain, the text can be stylized;
- if the color palette feels too constrained, the layout should highlight the main subject.
LOGO
- Text-based logo: clear, memorable, trustworthy, scalable, motion-friendly.
- Icon logo: small, clear, distinctive at any size.
Primary Logo
Logo Variations
Secondary Logo
Icon Logo
color palette
- Orange and black (red-leaning): simple, modern, high-contrast, adjustable to avoid eye strain.
FONT
- Grift: bold, strong, structured, with a slight italic to balance the rigid colors and logo.
- Montech 2.0: light and refined, balancing the heaviness of the bold font and reducing visual monotony.
- Additionally, common fonts like Montserrat or Roboto (Google Fonts, open-source) can be used to avoid licensing issues.
GRID
The grid helps maintain consistent focus and visual balance across layouts, reinforcing the product as the central element.
- Keep the main subject centered within the Fibonacci golden ratio. This helps maintain visual balance and focus across different scales, ensuring the composition remains effective whether viewed large or small, something often overlooked.
- Elements like text, headlines, and buttons are not placed randomly, but arranged with clear relationships as shown below.
Extended Applications
While maintaining a premium foundation, certain applications explore higher visual intensity to adapt to promotional contexts.
- Fonts and colors can be adjusted for creative exploration, as long as core principles are preserved.
- Additional effects such as lighting, color, and smoke are used selectively to enhance visual impact and highlight the vehicle, without introducing unnecessary elements.
Visual intensity is increased to capture attention, while composition is carefully controlled to ensure the product remains the primary focus.
RESULTS
- Created a more cohesive and scalable visual system
- Improved visual hierarchy and product emphasis across formats.
Visual displays in the showroom and warehouse.
Event flyer for customers.
CHALLENGES & SOLUTIONS 2
Problem:
How to present information in a clear, concise, and easy-to-grasp way while still conveying a modern and premium brand feel.
Solution:
A dark gray palette is used to match the strong, sporty character of the vehicles. Information is revealed in a smooth, sequential flow, avoiding overlap so the viewer can focus on one key point at a time.
For the checklist, a glass-style design is applied to create a premium feel and stand out against the dark gray background.
RESULTS
Technical specification introduction video
Pre-delivery checklist video
REFLECTION
This project reinforced the importance of controlling visual intensity to avoid overwhelming the core product.
Besides, I want to emphasize the importance of Administration: data, checklists, and infographics in business. Administration is not merely “paperwork support”; it is the backbone enables a company to operate smoothly, manage risks, and make accurate decisions. When problems arise, paperwork becomes a critical advantage.
This perspective has been a valuable addition to my design practice. What happens if I only chase visually appealing frame styles and personal creative expression, while ignoring systems, checklists, and risk management, and overlooking Administration? Design should not be separated from business operations. Behind every polished image of a company, product, or brand value lies a foundation of processes, data, documentation, legal structures, and clear internal communication.
In this context, Brand Guidelines are not just visual rules, but a structured system connects design with business operations, ensuring clarity, consistency, and reliability.
